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快速消費品部作為公司新成立的部門，公司寄予厚望，作為“南緯40°”和“南之水”商標(biāo)注冊成功的高端平衡水，是瓶裝飲用水市場的全新品類，所以有機會將品牌打造成天然平衡水第一品牌；同時營銷推廣緊緊圍繞新品類展開，品類宣傳與品牌推廣有機整合，將平衡水這一全新品類帶入消費者心智，讓“南緯40°”和“南之水”成為平衡水這一品類的代名詞。    快速消費品行業(yè)有別于貿(mào)易類行業(yè)，為此，公司將引入專業(yè)管理能力的團隊來負責(zé)部門整體運作，內(nèi)部管理制度化，銷售管理市場化，渠道建設(shè)多樣化，品牌推廣專業(yè)化作為經(jīng)營理念，相信快速消費品部的夢想從這里開始。Major Business of FMCG Dept:

The FMCG Dept is a new established dept, and we’ve high hope for it. As a high end balanced water brands, we’ve successfully registered “LATITUDE 40°”and“DEW SOUTH”. They are whole new type of products in bottled water market, so we have the opportunity to make it the No.1 brand of natural balanced water. As we’re running marketing campaign of these new brands, we also integrate the product introduction with brand promotion, balanced water has became a new concept in consumer’s mind, and our “LATITUDE 40°”and“DEW SOUTH”will be the iconic brands of balanced water.     FMCG Dept is different from trade business, therefore our company has established a new team with professional management capability whom will be responsible for the whole dept operation. To make institutionalization of internal management, market-oriented sales management, diversification of sales channels and professional brand promotion our operation philosophy, we believe the dream of FMCG starts here.